Digital Frames: A Cost-Effective, Eye-Catching and Very Efficient Way to Promote Your Small Business
It is not too unusual today to walk into a restaurant or a bakery and see digital frames being used to show off the menu or a gorgeous dessert. What is surprising is that more small businesses are not using these products to communicate with their customers and employees. We've all seen large frames at work in airports, hotels, at the movies, and in large retail operations. But smaller frames such as those bought for gifts for individuals can be equally well-suited for digital signage in the small business environment.
Because they are dynamic, not static, they tend to be eye-catching and their information immediately becomes available in a very unique way. If the business is Wi-Fi enabled, a wireless digital frame can be updated easily from any computer. Some frames will connect to the office intranet and can be updated that way. PowerPoint can easily be utilized as a tool to present slideshows on any frame that is not enabled to have information transmitted wirelessly.
The possibilities for communication are only limited by the imagination of the owner or marketing manager.
- Presenting data to customers in the form of slideshows consisting of products and services for sale, special markdowns, "before and after" photos, special events, etc. are some examples. The list is potentially endless.
- For communicating with employees, the implications include workforce motivation, emergency notification, company events, scheduling of jobs and people and other pertinent information.
- Digital frames with more advanced features, such as options for videos or continually updated RSS feeds from the Internet for such topics as news and weather, provide more evidence that the digital photo frame is a natural marketing and communication medium for the small business.
Here are a few more suggestions to pique your interest:
1. In Travel Agencies and Real Estate Offices, travel destinations and properties for rent or sale can be easily projected without tying up a computer's hard drive.
2. In car dealerships, a digital frame could serve as a "silent salesman" providing information on specific vehicles such as benefits and pricing or, when placed at the entrance, "introduce" the sales team.
3. In medical offices, the latest information on drug interactions, the latest flu outbreaks, even the latest treatments available for specific illnesses could be displayed.
4. A gallery of "satisfied customers" can be proudly presented at the entrance to a service business.
5. Using these products as training tools for new employees is another way to use digital frames in a small business. A job can be broken down into a step-by-step procedure and displayed on a digital frame, even controlled by the user, so that each person could learn at his or her own pace.
6. Electronic frames make excellent promotional gifts. Products and services can be loaded on the frame and give to clients and prospective clients, suppliers, employees, etc. The very versatile digital keychain fits very well into this category.
So find the size, shape and style of the digital frame that will best aid in communicating with your employees and customers and you will be on the way to a cost-effective, eye-catching and very efficient way to promote your small to medium-sized business.
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